The Dynamic Streak of Asia United Bank (AUB) Reaches Buendia Avenue Extension (Pasay City)

The Dynamic Streak of ASIA UNITED BANK (AUB)

Reaches Buendia Avenue Extension (Pasay City)

By Apolinario Villalobos


The first time I was impressed by the service of the Asia United Bank (AUB) was when it took over my former depository bank at Rotonda, Bacoor City in Cavite. I almost decided to cancel my accounts but I changed my mind when I met its first branch manager. A few months later, another branch manager took over, Ms. Nanette Quincena whose typically aggressive salesmanship further bolstered my trust.


When the AUB decided to expand its operation to cover the Pasay area, it opened a branch along the Buendia Avenue extension, between Harrison and Leveriza Streets, on September 20, 2016, with the deployment of Ms. Quincena as the first Branch Manager tasked to lay down the foundation. She has been expecting a tough job as along the stretch of Buendia are also other reputable banks. Nevertheless, she considers the situation as a challenge which she can hurdle, together with equally aggressive, Ms. Gemmalou Ortega, the Field Sales Officer, with whom she confers every morning before the latter starts her sales calls.


Interesting to note is the fact that AUB pioneered the paperless transaction in the country with the use of the Virtual Teller Kiosk (VTK) which resulted to a resounding success. At the Buendia branch, the VTK occupies a prominent space which easily catches the attention of the customers. The transaction via the VTK, has likewise, reduced the queuing time considerably.


What impressed me most is how the bank starts the day with a heartfelt prayer, in which everybody joins – the guard, Utility/Messenger, the Operations staff, such as Richard Dumayas, the Service Manager; Gemmalou Ortega, the Field Sales Officer; Jowell Agaban, Counter Teller; and Jean Marie Padua who handles the New Accounts Section. I found out too, that the youthful staffs are all from prestigious schools known for their scholars – Polytechnic University of the Philippines (PUP), Pamantasan ng Lunsod ng Maynila (PLM), University of Makati (UMak), and New Era University (NEU).


According to Ms. Quincena, the bank maintains its high standards with the support of its consistent utilization of every available banking technology and young recruits who are willing to learn the intricacies of the industry and most especially, are willing to grow with their chosen benefactor. The bank’s investment in human capital so far has been successful, as consistent show of diligence on their part has been very prominent.


On October 31, 2016, Asia United Bank is celebrating its 19th year of success. By then, and onward, Ms. Quincena is expecting more challenges that she aims to clear, to significantly improve the steady growth of the Branch… but of course, with the cohesive co-operation of the whole Buendia Branch Team!


By the way, Asia United Bank is proudly 100% Filipino!





Asia United Bank…a Dynamic Plus of the Economic Foundation of Bacoor City



By Apolinario Villalobos


A community’s growth is always determined by the economic institutions that are found within its periphery, and foremost among them are the banks, the presence of which implies that it is booming. And, because competition is expected among these institutions, one which has got the most high-tech facility coupled with satisfying service would surely have the clout. In this regard, worth mentioning is the Asia United Bank in Bacoor City, a newcomer in the banking arena that has gained a significant share of the local market since its establishment in 2012. The bank is prominently located at the city’s crossroads, the rotunda from which emanate the southern road that leads to Imus/Batangas, the westbound road that leads to Cavite City, and the southbound one that leads to Las Piἧas and Manila.

Asia United Bank has a reputation of having established the first paperless transaction in the country with the “virtual teller kiosk” in the midst of its system that practically shrinks the time element in the client’s transaction with the bank. The on-line transaction which many clients dread due to the proliferation of hacking is made secure by the bank with its 3-level security password system. Its one-of-a-kind “Bizkit” allow clients to choose which offerings are appropriate for their needs. It has many current products that the Field Sales Officer of the Bank or the OIC/Branch Manager can discuss…all one needs to do is just request for their visit. As can be gleaned from the bank’s “resume”, it is some kind of a “total Filipino bank”.

I had my own encounter with the bank when I decided to let them take care of my meagre savings, a turnover from another bank which they took over. I was totally impressed with the service and such impression has been maintained until today, especially, because of the new and amiable Bacoor branch manager, Ms. Nanette Salvador Quincena. She further cemented my trust in the bank when I observed how her team in the branch – all young, would move with seemingly orchestrated professionalism. During a casual chat with her, she expressed, “…at AUB, we are exhausting all means to tap the local market as we are trying to reach out to the working level of the populace that needs our assistance”…an impressive statement! As my habit, because of the good impression, I decided to write something about this “young and dynamic” bank to express my appreciation.

It is admirable to know that the courage of people behind this institution is an offshoot from pooled brilliant business ideas that started with a biscuit company…the Republic Biscuit Company (REBISCO). So, that’s another success story that can make one recall Lucio Tan’s whose bold diversification emanated from a bank, but still earlier, supposedly, a buy and sell venture. Add to that the story of Henry Sy whose giant business empire grew out of a simple shoes store in Sta. Cruz, Manila.