The “Media”

The “Media”

By Apolinario Villalobos


“Media” is the plural form of “medium” which means avenue, form, mode, method, channel, vehicle. In this regard, there are statements such as, “medium of instruction”, “mode of transportation”, “manner of expression”, etc. In giving information, there are two traditional means which are the publication (print media – tabloid, broadsheets or newspapers, magazaines, pamphlets, brochures, leaflets, books, etc.) and broadcast (radio, TV). But lately, because of the internet, “e-publications” or blog channels such as facebook, wordpress, blogsite, tumbler, and many other “social media” have been crowding the cyberspace. The “media” as a word was made popular for convenience of reference to newspaper, magazines, and broadcast, so that from then on, anybody who is connected with them is called “media man” or simply “media”. That is how it is in the Philippines.


But the generic reference has been abused and exploited by people who have evil designs. This has been discovered by legitimate media groups since a very long time ago, so that their precaution is for us is to be wary of “media men” wearing big IDs that are exaggeratedly oversized as if to cover the whole chest and boastfully displayed. Many arrested extortionists are using this kind of ID. Legitimate media IDs are of the standard ID size and most often not displayed except when the owner is part of an official operation.


Media people are generally classified into legitimate and illegitimate. The legitimates are those who are in the employ of publication and broadcast companies, hence, issued with ID’s and with them are the free-lancing contributing writers and “block timers”  who are likewise given due recognition by the same entities. The illegitimates are those who are outright fakes, self-appointed ones, using oversized fake ID’s and whose purposes are to blackmail and extort unsuspecting victims.


Every time a legitimate media person is killed, immediately, the killer is identified while the reason given outright is his “noble cause” which is fighting criminality, corruption…anything negative or destructive to society. And, the immediate emphasis is the reference to his “media” connection, which as aforementioned has a connotation of a noble job, a sacrificing job due to the meager pay. Unfortunately, this meager pay has driven some members of the media to succumb into the temptation dangled by syndicates for them to be included in their payroll. If some police can be involved in such, and some elected government officials can be involved in corruption, why can’t some members of the media?


Being a “media” then, should not be viewed as a guarantee that the guy who wears a legitimate ID is 100% ”clean”…. as being a lawyer is not a guarantee that the guy will always abide by the law when some of them are known to fake documents, being a doctor is not a guarantee that all his patients shall survive his ministration, being a pastor or a priest is not a guarantee that the guy will always be honest and fair to all members of his flock, etc.


The statement for example, about a representative of a media who has been killed should not be interpreted as “anybody can just kill a media”.  That for me is the outright ABUSE of “authority”. And their popular adage, “the media can make or unmake a person”, for me is not a warning but a blackmail. Does it mean that just because they are members of the media, they can do anything they want?  The cause or the reason of the killing should be brought to light before such statement should be uttered. Nobody is safe from the fatal impulsive reaction of a person who feels wronged, especially, if he feels helpless even with the touted “due process” as everybody knows how the justice system in the country operates. Nobody can control impulsive reactions especially of a person who is deranged with a revengeful compulsion.


What the media people should do is to be VERY EXTRA CAREFUL IN USING THEIR “LICENSE” WHEN DIVULGING INFORMATION…in other words, be fair to those who have no access to the publications, radio, TV and the internet. And since the legitimate members have organizations, the latter should police or strictly monitor their members so that discipline can be imposed on the erring ones.


4 thoughts on “The “Media”

  1. Great post. My dad & I just talked about this last night. We were talking about Freedom of Speech & how that doesn’t mean the freedom to exploit by using information. Totoo nga yong sinabi mo about sa mga I.D. Natawa ako doon sa description mo pero tama naman. And media ay ideally ang pagshishare ng impormasyon sa masa pero yong mga sinasabi mong illegitimate media people ay ginagamit ang media para gamitin ang impormasyon sa pagblablackmail o kung anuman.

    Liked by 1 person

  2. ang dami kong na-encounter na mga media kuno na akala mo ay parang poster kalaki ang ID at may nakasulat ding “PRESS” ang yayabang pa…ito yong mga nakakalat sa mga public big events at malls kaya dapat mag-ingat dahil kumpleto sila with prop na camera….may alam din akong legitimate na reporter at nasa payroll ng sindikato…ang dahilan niya kung bakit kinagat ang temptation: sweldong gutom!


  3. Readers need to differentiate between news reporters and PR people (mouthpieces of people/organizations with vested interests). Not everything that appears in print or is broadcast on radio and TV are to be believed. CONSIDER THE SOURCE!

    Sent from my iPad


    Liked by 1 person

    • sana nga ma-differentiate ng readers and listeners ang source ng reports…pero hindi ganyan ang nangyayari dahil basta na-report na, yon na, pinaniwalaan na agad…at ang mga “PR people” in the Philippines fortunately are not connected directly with the media as employees but as clients considered as sponsors or worst “influence buyers”, ganoon din ang mga “publiscists”,,,gino-good time nila ang mga radio broadcasters at print media people…I know that because when I was with PAL, the company’s PR men are my barkada and they tell me what to do para hindi mai-brodkast ang mga flight delays….may mga radio stations na very critical about PAL dahil sponsor nila ang ang Cebu Pacific pero nang naging sponsor na rin nila ang PAL, bumait….


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